Sponsored by the Open Mashup Alliance
By Jim Benson, Hinchcliffe and Company

This paper highlights important topics including:

    i. How Do Mashups Work & Why Should I Care?
    ii. Why Enterprise Mashups Now?
   iii. EMML Brings Profitability, Predictability & Performance to Business
        1. Reduced Costs
        2. Increased Maturity
        3. Improved Quality
    iv. Our Digital Universe - Treasures of Data (if we can consume it)

An Excerpt:

    "Immediacy is power. Today, businesses have access to exponentially increasing amounts of real-time, near-real time and historic data. Technologies, market, and product lines can prove vital or irrelevant at a moment's notice, and organizations operating within the 2.0 environment need to respond to opportunities and challenges alike with agility and speed. Such acceleration of data creation - coupled with the market's natural evolution -requires stakeholders to leverage state of the art business intelligence (BI) in order to remain competitive."